Email Copywriter

📁
Marketing
💼
GEORGIA-PACIFIC
📅
064869 Requisition #
Georgia-Pacific
Who is Georgia-Pacific? Watch to find out!

Georgia-Pacific’s in-house creative agency, Pixel, is seeking a talented, experienced and highly-collaborative Email Copywriter to join our team in Atlanta, GA.  The Email Copywriter will partner closely with designers and strategists to produce written content to support Georgia-Pacific’s B2C email marketing program, including direct-to-consumer email creative, landing pages and articles, as well as acquisition-related media such as social posts and banner ads.


Responsibilities:

  • Using brand guidelines and existing collateral as a reference, partner with designers, strategists, and the Email Program Owner to produce written content to bring to life a comprehensive email marketing plan across all of Georgia-Pacific’s Retail Consumer Products brands (B2C).
  • Stay up-to-date on email trends and ensure that all content produced for the B2C email program adheres to the brand’s tone of voice and will resonate with the target consumer.
  • Identify opportunities to optimize the process of producing email copy, driving time out of the equation and increasing the overall speed-to-market of email communications.


What You Will Need:


Basic Requirements:
  • 5+ years working as a professional email/interactive copywriter.
  • A passion for storytelling and an appetite for nurturing relationships with a target audience.
  • Good time-management skills, excellent organizational skills, the ability to be self-sufficient and operate with minimal direction, and a positive attitude.
  • A standout portfolio that demonstrates the ability to synthesize a brand’s tone of voice into clear, compelling, and grammatically-flawless copy and also showcases email creative for multiple, distinct B2C brands.
  • Experience with using performance analytics to create email content with high engagement rates (Open, Click-through, etc.).
  • Proficiency with Microsoft Office.
  • Experience producing advertising creative for consumer-packaged goods (CPG) brands.
  • Bachelor's degree in copywriting or related field.

What Will Put You Ahead?


Preferred Qualifications:

  • Experience with content personalization, using consumer data/attributes to produce a variety of messages targeted at specific consumers.
  • Comfortable working with external agency partners.

Knowledge, Skills, & Abilities:

  • Ideal candidates are entrepreneurial by nature and have a desire to participate in the expansion of an in-house creative team.
  • Advanced knowledge of the capabilities and limitations of HTML emails.
  • Ability to clearly communicate to peers and management in a fast-paced environment.
  • Strong sense of business acumen and the ability to understand and apply organizational strategies and objectives to daily work.
  • Ability to utilize constructive criticism in order to develop and refine concepts.
  • Ability to organize working files and maintain existing file organization structures.


Want to learn more about Georgia-Pacific?


Salary and benefits commensurate with experience.
Equal Opportunity Employer.
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf

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