Marketing & Consumer Analytics Manager-

065982 Requisition #
Who is Georgia-Pacific? Watch to find out!

About The Role:


The Consumer Business within Georgia-Pacific focuses on building iconic American brands with consumers, shoppers and retail customers and we strive to strengthen the Brand Building organization through the addition of experienced top talent to the Marketing Analytics team based in Atlanta, GA. You will be working on diverse and most exciting & challenging business problems.


The Brand Analytics capabilities are essential to our Consumer Business as they will enable us to provide frequent, rapid, holistic, data-driven and actionable insights and recommendations in the areas of brand building, ecommerce and innovation, by applying integrated descriptive, predictive and prescriptive analytics, so that we can perform better experiments and/or make better decisions and, faster and with a higher level of confidence.


We are seeking a Marketing and Consumer Analytics Manager supporting the Livingware business. This person will lead all aspects of promotions and media analysis including the set-up, design, measurement and optimization of digital and mass media campaigns for all brands and will play an active role in influencing key business decisions. This role will be an integral member of the Marketing Analytics team and will report to the Senior Director, Marketing and Consumer Analytics. This role may have 1 direct report.

A Day In The Life Typically Includes:

  • Initiate, lead and oversee the planning, development and activation of brand analytic programs. This includes the application of integrated, descriptive, predictive and prescriptive analytics.
  • Provide frequent, rapid, holistic, data-driven and actionable insights, recommendations to support business decisions and experiments.
  • Outline measurement-, analytics- and tracking plans for our (customer) brand building, ecommerce and innovation efforts, including the data needed, analysis processes, tools, (new) quantitative models, reporting and visualization.
  • Continuously provide analytics that support the continuous optimization of our targeting, marketing, ecommerce and initiative executions, incl. audience segmentation, linear-, digital- and social media, search, coupons, shopper marketing & media, website optimization etc.
  • Closely collaborate with IT and Business Services on data, enterprise solutions, tools and processes and partner with other advanced analytical capabilities in the areas of pricing & merchandising, sales and supply chain.
  • Identify, hire and maintain key external partners to continuously improve our approaches and/or experiment with new ones.
  • Typically spend 30-50% of time doing hands-on analysis and reporting, 40-60% of time on providing guidance on framing marketing tests and measuring investments, 5-10% of time mentoring and coaching analysts.  

What You Will Need:


Basic Qualifications:

  • Bachelors’ degree in analytics, data science, mathematics, statistics, economics, econometrics or other quantitative discipline.
  • 3+ years of experience in analytics or business intelligence
  • 3+ years in marketing and/or digital marketing
  • Experience with managing multiple work streams and projects.
  • Experience with building capabilities.
  • Familiarity with statistics and data mining techniques

What Will Put You Ahead?

Preferred Qualifications:

  • MBA, M.A., M.S., or PHD in business analytics, marketing analytics, data science, mathematics, statistics, economics, econometrics or other quantitative discipline.
  • 7+ years of experience in analytics or business intelligence
  • 3+ years of experience in media mix modeling, fractional marketing attribution and/or testing and optimizations of marketing campaigns
  • 3+ years in any data visualization software (e.g. Tableau, Qlik)
  • 3+ years in any analysis language (e.g. R, Python, SAS, MATLAB)
  • Exposure to ecommerce, search, social media and/or data-driven marketing.
  • Experience with cognitive computing, artificial intelligence, machine learning, data mining and/or predictive analytics.
  • Experience in the financial, insurance, travel and/or (on-line) retail industry. 

Knowledge, Skills, & Abilities:

  • Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.
  • Demonstrated ability to create short and long-term value for consumers, shoppers, customers and company.
  • Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.
  • Develop relationships with internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs.
  • Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a change agent.
  • Act with humility and respect.
  • Technical skills and knowledge to optimally lead the capabilities: - Hypothesis formation and data identification.
  • Analytic modeling (statistics, software assisted segmentation, regression) and development of algorithms.
  • Website analytics-, social media listening/analytics-, mobile-, app- app and/or advertising technology platforms.
  • Multi-channel attribution- and marketing mix modeling.
  • Testing- and experimentation methodologies (A/B, Multivariate etc).
  • Experience with common spreadsheet applications, editing databases, basic queries and data warehouses and data visualization (i.e. Hadoop, SQL, Tableau).
  • Superior written and verbal communication and presentation skills.

Why Work For GP?

  • A culture that places top priority on integrity and compliance
  • Opportunity for career growth at one of the largest, financially stable companies in the world
  • Encouragement to challenge the status quo and share knowledge
  • Responsibilities and rewards based on contributions
  • Continued company growth due to reinvesting 90% of our earnings
  • Competitive pay and benefits that help you manage your personal and financial wellness

Want to learn more about Georgia-Pacific?

We're part of your everyday life. From the walls of your home to the Dixie® plates on your table, the boxes at your local grocery store or the Quilted Northern® in your bathroom, there's a good chance a Georgia-Pacific product is nearby. We need people like you: People who can help us make life's simple necessities better.


Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of tissue, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras®, and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the world's largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly.

Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information:

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