PAID SEARCH SPECIALIST (MARKETING)

📁
Marketing
💼
GEORGIA-PACIFIC
📅
064617 Requisition #
Georgia-Pacific
Who is Georgia-Pacific? Watch to find out!

Georgia-Pacific Consumer Business aims to further strengthen the Marketing organization based in Atlanta, GA through the addition of top talent that will advance our brands’ efforts in the Retail Paid Search space.

 

The Consumer Products Business within Georgia-Pacific focuses on building iconic American brands with consumers and retail customers. Our brands include Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft® and Quilted Northern®.

 

We are seeking a Temp/Temp-to-Hire Paid Search Specialist to manage the GP Consumer Brands’ Retail Paid Search efforts.

 

A Day in The Life Typically Includes:

 

Responsibilities: The Paid Search Specialist will be primarily responsible for initial campaign setup along with optimizing Retail Paid Search activity. This role will be responsible for aiding in the development and implementation of Search campaigns and real-time optimization within various retail platforms (AMS, WPA, etc.) or third-party platforms (Criteo, PromoteIQ, etc.) and enhancing relationships cross-functionally both internally to Georgia-Pacific as well as externally with our trusted retail partners.

 

Specific responsibilities include:

  • Work closely with brand teams and Retail Media team to apply paid search strategy and campaign parameters
  • Recommend keyword lists and bidding strategies for campaign launch
  • Setup Paid Search campaigns within various retail buying platforms
  • Monitor ongoing campaign performance to ensure campaigns are meeting expectations and KPIs
  • Oversee internal reporting dashboard development and campaign reports
  • Ensure key deadlines are met as it relates to campaign launches including pre-launch setup, post campaign analysis and billing
  • Work closely with Georgia-Pacific’s Retail Media, Shopper Marketing and eCommerce teams to manage and implement Paid Search buys across retail platforms
  • Collaboration with internal Analytics teams to ensure appropriate extraction and application of insights

 

What You Will Need:

 

Basic Qualifications: 

  • Bachelor’s Degree or higher
  • 1-3 years of relevant Paid Search experience on agency- or brand-side or hands-on experience with Retail Search platforms (AMS/Amazon, WPA/Walmart, PromoteIQ/Kroger, Criteo)
  • Experience in end-to-end media planning and buying workflows
  • In-depth knowledge of the retail landscape and the purchasing funnel
  • Strong comprehension of the Paid Search landscape
  • Strong written and verbal communication skills

 

What Will Put You Ahead?

 

Preferred Qualifications:

  • CPG and/or Retail account experience
  • Knowledge of retail fulfillment models/commerce platforms and their impact on manufacturers business  
  • Experience with Inventory Management

 

Want to learn more about Georgia-Pacific?

 

Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf

 


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