Retail Media Manager

📁
Marketing
💼
GEORGIA-PACIFIC
📅
062371 Requisition #
Georgia-Pacific
Who is Georgia-Pacific? Watch to find out!

Georgia-Pacific LLC (GP) and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels, napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals.  Our familiar consumer brands include: Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras®, and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery.  Its Harmon subsidiary is among the world’s largest recyclers of paper, metal and plastics.  The company employs approximately 35,000 people directly.


The Retail Media Manager, will primarily be responsible for the cross-platform development, activation, measurement and optimization of all media investments including programs and experiments that focus on converting shoppers into buyers of our categories and our brands. Secondarily, as a Retail Media Manager, this role will be tasked with helping advance our capabilities and thought leadership throughout the Georgia-Pacific organization and with priority retail and media partners.


A Day In The Life Typically Includes:

  • Work directly with Categories, Brand Media, Shopper Marketing, Promotions and Sales on Retail Media strategies
  • Partner with Sales and Shopper Marketing teams to understand retailer growth objectives, strategies, and consumer behaviors
  • Determine and apply media best practices and establish guidelines for Shopper Marketing, especially as it relates to changing/driving shopper behaviors in the marketplace
  • Collaborate with internal partners to develop plans inclusive of establishing KPIs and measurement plan/success criteria
  • Activate Retail Media programs using tactics such as digital media and search
  • Develop POV on retailer as a media and data provider opportunities, with process and best practices in place for brands to leverage


What You Will Need:


Basic Qualifications:
  • Bachelor’s degree or higher
  • CPG experience

What Will Put You Ahead?


Preferred Qualifications:
  • Retail Media experience working with partners like Amazon Advertising, Walmart Media Group, Target Media Network, Kroger Precision Marketing or others
  • Experience leading and buying digital media and paid search
  • Current or previous responsibility for the profitability of your business (i.e. P&L responsibility)
  • Advertising Agency Media experience preferred

Knowledge, Skills, & Abilities:

  • Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.
  • Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company, ideally through P&L responsibilities.
  • Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.
  • Develop relationships with retail customer, internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs.
  • Ability to seek and use best knowledge in the areas of consumer and shopper insights, customer understanding, categories and brands, brand building, sales and finance.
  • Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a change- agent.
  • Act with humility and respect.
  • Possesses strong written and verbal communication and presentation skills


Want to learn more about Georgia-Pacific?


Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf

Follow us GP-LinkedIn GP-Twitter GP-Facebook GP-YouTube

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Similar Listings

GEORGIA-PACIFIC

ATLANTA, Georgia, USA

📁 Marketing

Requisition #: 064404

GEORGIA-PACIFIC

ATLANTA, Georgia, USA

📁 Marketing

Requisition #: 063508

GEORGIA-PACIFIC

ATLANTA, Georgia, USA

📁 Marketing

Requisition #: 064874

Previous Job Searches